Friday, September 26, 2014

Dine Mile High: Destination London

Monday marked the first day of my career. After only 5 days, I've already found that working in PR has its perks. Last night I was able to attend my first real event, and it was absolutely incredible. One of our clients, Dine Mile High, opened their first pop-up restaurant here in the United States. The company is based out of London but came to NYC to showcase their work through September 24th-October 4th (there's still time people! Go buy your tickets!). At the last minute our company found out that we needed to fill a few more spots for Thursday night's dinner, so I snagged 3 tickets for myself and 2 other friends.

I wasn't too familiar with the culture of pop-up restaurants before hearing about this client, but after learning more details about the experience I was dying to go. Dine Mile High rents out a "pop-up space" that they decorate according to their featured destination. The theme of their entire project is supposed to embellish upon the idea of a luxury travel experience. Each dinner is set up as if you were boarding a flight and then flying to a specific location. Their destinations and themes change along with their venue, which remains a secret location until you purchase your ticket. Once I confirmed our attendance, I was given the address to a location on the Lower East Side. Our destination? London.

Upon arrival, we checked in at the "ticket gate" where we received our passports and boarding passes. Typically, tickets to the event cost $120 which includes two glasses of champagne and a stellar four course meal. Plus the experience as a whole, of course. Luckily for my friends and I, we were able to go for free (this is where the perks come in). Once you receive all your paperwork you're taken into the"boarding gate." The bartenders in the boarding area use your passport to stamp your two glasses of champagne.


Here at the boarding gate is where the entertainment kicked in. The waiters and waitresses were completely dressed to the T as flight attendants and never strayed from their performing act all night. This waiting period was MUCH more enjoyable than an actual flight. You get entertainment, glasses of champagne, and appetizers such as pork belly and beet soup! Personally, I think the major airlines of the world need to revert back and come up with some similar strategies...

Upon "boarding the plane," we were placed at one of two long tables which were set up to represent the long aisles of a plane. From here our four course meal was served!

All of the food was incredible and super fancy. Also very London themed to aid in the destination pursuit. The crew performed a few short skits between courses to ensure that the evening never got stale. Here's a glance at the menu:


Our favorite dish was the braised pork cheeks with lentils and watercress. The meat was so well cooked and the lentils were soft and flavorful. The pie was also phenomenal. And they were nice enough to pair dessert with a glass of Port so we could all toast upon a safe arrival in London. 

So thankful that things worked out last minute so that I was able to go. Definitely a once in a life time opportunity.

Cheers from London at Dine Mile High!




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